After nearly 20 years as an NRI professional and more than a decade of managing my own investments, I started Subilaksha Assets™ with one purpose: to help people make informed financial decisions instead of simply buying financial products. Your goals come first. Products come later.
Your goals. Your priorities. Your financial journey.
Understand first. Plan thoughtfully. Invest purposefully.
After nearly two decades of professional experience as an NRI, along with years of managing and understanding personal investments across different asset classes, we saw first-hand how difficult financial decisions can become without a clear plan. This experience led us to build Subilaksha Assets™ around a simple philosophy: understand first, plan thoughtfully and invest purposefully.
This belief inspired us to establish Subilaksha Assets™ with a simple purpose — to bring greater clarity, awareness and discipline to personal financial planning.
We follow a goal-based approach to financial planning. Every individual has different priorities — building wealth, protecting the family, funding children's education, purchasing a home, planning for retirement or creating financial independence. Our role is to understand these goals, assess the individual's financial situation and risk profile, and help identify suitable financial solutions.
We believe in:
We also believe that insurance and investments serve different purposes. Protection should provide financial security, while investments should be aligned with specific financial goals and wealth creation.
We assist individuals and families with:
Mutual Funds & SIPs · Life Insurance · Health Insurance · General Insurance · Retirement Planning · Child Education Planning · Goal-Based Financial Planning · Bonds & Fixed-Income Solutions
We also have a special understanding of the financial planning needs of NRIs and families transitioning back to India, helping them think through their financial goals from an India-centric perspective.
At Subilaksha Assets™, we aim to build relationships based on trust, transparency, ethics and long-term value. Our objective is not simply to help you invest. Our objective is to help you understand why you are investing, what you are investing for, and how your financial decisions fit into the larger picture of your life.
“We Don't Start With Products. We Start With Your Plan.”
Your goals come first. Products come later.
Subilaksha Assets™™ — Your Trusted Financial Partner.
Know More About UsReal, current credentials — not marketing claims.
We don't start with a product. We start with your goal.
Help clients build long-term wealth through suitable investment solutions.
Protect income, family and financial goals against unexpected events.
Build a financially independent retirement through disciplined long-term planning.
Turn important life goals into measurable financial plans.
Dedicated financial planning support for Indians living overseas.
Solutions for investors seeking diversification beyond traditional equity investments.
A structured, five-step process — repeated and refined as your life evolves.
We understand your income, assets, liabilities, family responsibilities and financial goals.
We assess your current financial position, risk profile and existing investments.
We create a structured financial roadmap aligned with your priorities.
We help you implement suitable investment, insurance and financial solutions.
Financial planning is a journey. Your plan should evolve as your life changes.
Search any mutual fund scheme to see its latest NAV, daily change and recent history — a quick reference tool to support the conversations we have during your financial planning.
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After nearly two decades of working overseas and more than a decade of managing my own investments, I saw how difficult financial decisions can become without a clear plan. This experience led me to build Subilaksha Assets™ around a simple philosophy: understand first, plan thoughtfully and invest purposefully.
During this journey, I noticed a recurring pattern — many people invest in financial products without first having a financial plan, often without a clear view of their goals, risk profile or time horizon. That observation shaped a simple belief: financial decisions work best when they start with a person's goals, not with a product.
This observation led me to ask a simple question:
Should financial planning begin with a product—or with a person's goals?
I believe it should always begin with the person, the goal and the plan. That belief became the motivation behind establishing Subilaksha Assets™.
I started Subilaksha Assets™ out of my own interest and conviction to create a more transparent, goal-oriented and education-led approach to personal finance.
My objective is not simply to sell an investment or insurance product. It is to understand a client's financial situation, identify their priorities and goals, assess their risk profile, and then help them choose suitable financial solutions.
Whether the goal is wealth creation, children's education, retirement, protection, or building financial independence, every recommendation should have a purpose.
I believe financial products are only tools. The real value lies in knowing why you are investing, how much you need, how long you need to invest, what risks you can take, and how each decision fits into your overall financial plan.
My role is therefore to help clients:
I entered this profession because I believe financial planning should be understood before financial products are purchased.
With my experience as an NRI professional, my own journey of managing investments, and my continuing professional learning in financial planning and insurance, I want to make financial planning more accessible, understandable and meaningful to ordinary families.
At Subilaksha Assets™, the objective is simple:
Understand your goals. Build your plan. Choose the right solutions. Stay on course.
Because your money should have a purpose.
Start a Conversation With SubbiahTake the first step toward understanding your financial position. Select what matters most to you right now.
We provide financial planning and wealth-services support across investments, insurance, retirement and goal-based planning for individuals, families and NRIs.
Yes. We have dedicated NRI financial planning services covering Indian investments, insurance, retirement and long-term goal planning.
Yes, we review existing investments and insurance as part of building your integrated financial plan.
Yes, retirement planning — including corpus building, NPS and pension planning — is one of our core services.
Yes, children's education planning is part of our goal-based planning services.
We work across mutual funds, SIPs, bonds and fixed-income solutions, chosen based on your goals and risk profile.
You can book a free consultation using the form on this page, or reach out to us directly on WhatsApp or by phone.
Yes. Every plan is built around your specific goals, risk profile, income and life stage — we do not offer one-size-fits-all solutions.
Based in Tirunelveli, Tamil Nadu — serving clients across India and NRIs worldwide.
Your Trusted Financial Partner · ARN-364653
